The Habit Project
Join Us to Create A Lifetime of Healthy Habits Without Being Overwhelmed
With: Amber Rogers and Sean Flanagan
Where: Oakland, CA and Beyond! (100% online)
Creating lasting change in your fitness or body composition often requires significant changes to your behaviors and habits. It’d be really nice if we could just snap our fingers and solidify all these behaviors and habits into our brains instantaneously, but unfortunately we need to put in the work to make them stick.
Creating the level of fitness or lean-ness you want isn’t so much a war against body fat or weakness, but rather a strategic game of solidifying the lifestyle that will enable your outcome goals (like a flatter stomach) to fall into place.
It’s easy to get distracted by things like normal monthly weight fluctuations. Instead, we’ll continue to focus on mastering the skills that will support our goals. We place our focus on the things we control the most – our behavior. The end result is our fitness and fat loss goals “magically” get met.
We seek progress, not perfection. One habit at a time. With your community. And with your coaches.
What This Program is and Why We Made It
This program differs from the vast majority of nutrition programs. Hell, it even differs pretty profoundly from our 4 Month Fat Loss & Recomp Program.
Most programs try to work on many things at once and expect you to be “perfect” from day one. And if not, you better hurry up and get on board! “Sink or swim, motherf***er!”
We approach our very popular 4 month program a bit differently, but even still, it’s not ideal for everyone. It works AMAZINGLY WELL for people who are ready to follow a structured meal plan and training program and slowly start to break away from the meal plans and start to “own” their process a bit more.
But even then, that can be too fast for some people. That’s why we created The Habit Project to be our primary means of working with clients online. This format allows us to help you break down the process of creating habits that support your fitness and fat loss goals to as simple of a level as things need to be.
For 2 weeks at a time, the entire group will work on the same basic habit. The habit might look a little bit differently for you than another group participant – but the same core idea will be the focus of that 2 week period.
And that’s it. One habit at a time. Single solitary focus. Your community and coaches will support you in making the changes you need. Over time, the sum of these healthy habits will accumulate to be greater than their individual parts. 1 + 1 = 3, as the old cliché on synergy goes.
We’re not going to make any promises on the rate of fat loss you experience. It could be fast. It could be very slow. Frankly, we’re not all that concerned with pounds per month. We’re concerned with your LASTING SUCCESS.
Anybody can lose 20 lbs in 12 weeks and be a miserable wreck the entire time and then gain it all back (and then some). But too few of people can KEEP it off.
Through our habit-based focus and by harnessing the power of community, we aim to give you the skills for LASTING success.
Here’s a Summary of What This Program Is:
Habit-Based and Moderation-Focused – knowing about fitness and nutrition is one thing – IMPLEMENTING it is a whole ‘nother game. We’re going to work on mastering individual habits that will support your goals. But just because something can be called a “habit” doesn’t mean it’s a GOOD habit. With our eye on sustainable and healthy changes, we’ll make sure that you work on habits that will support for the long term rather than ruin your attitude towards fitness or relationship with food.
Realistic and Suitable for Just About Everyone – we’re not going to FORCE a given habit on you. We’re going to help you figure out how you can make it work for YOUR life. Since your habit will be customized for your situation, there’s no scenario where you CAN’T participate. The only requirement is that you have patience to trust the 1-step-at-a-time process.
Inclusive of Your Favorite Foods – don’t like lima beans? We won’t force you to eat them. Don’t want us to take away your ice cream? Neither do we!
Process-Focused and Sustainable – we’re not focused on X lbs per week or Y inches per month. We’re focused on mastering the habits that will give YOU control over those things. By focusing on new habits every 2 weeks, you won’t get bored by doing the same thing all the time. And since the habits are scaled to your personal situation and comfort level, you’ll avoid the overwhelm that can ruin the best of intentions.
Intelligent – we know a thing or two about nutrition and exercise. We’ll make sure that the habits are things that can support your goals in an efficient manner. We don’t include done-for-you or customized training programs in this program (that would make too many people unable to afford this), but we will steer you in the right direction with recommendations and from time-to-time we’ll focus on exercise habits rather than nutrition habits.
We’ll be enrolling for this group every month on average (assuming spaces are available). To strike the perfect balance a) between having a big enough community for supportive interaction and b) small enough groups to make sure people don’t feel invisible among a sea of people, we keep spaces in each group very limited.
If WE can take more coaching clients but your group is already at max capacity, we just open up a separate group. We want to make sure that you feel supported by your community, to have a voice in conversations, and to feel part of a team working on the same healthy habits together.
This program is $129 (USD) per month with no long-term commitment.
If you love it (and we think and hope you will), you can stick around as long as you want to. If it’s not for you, just email us 2 days or more prior to your next charge and we’ll remove you with no hassles and no hard feelings.
Click on the button below to get on the list to be notified of the next group (before we announce it all over the interwebz and get everyone and their momma wanting to join).
By being on the Waiting List, you’ll receive notification of our groups enrolling 24 hours before we go public. Most groups sell out on the very first day so we rarely even announce enrollment periods publicly. Translation: you REALLY are going to want to click one of the buttons above and get on the Waiting List…
Sean and Amber
Disclaimer: we are not medical practitioners and cannot offer advice on specific medical conditions. The coaching we offer is not intended to be used as medical advice and it is not intended to be used to diagnose, treat, cure or prevent any disease, nor should it be used as a substitute for your own health professional’s advice. Please consult your doctor before starting any lifestyle change if necessary.